Individual Characteristics and Social Function Attitudes on Luxury Brand Purchase Intentions

A Comparative Analysis of Young Chinese Female Consumers’ Luxury Brand Purchase Intentions in Virtual and Brick-and-Mortar Store Environments

The global luxury goods market anticipates a massive increase of 65% from 2010 to 2015, with most of the growth coming from emerging economies, especially in Far East Asia. China remains the essential increase generator in the region (Bombourg, 2011). With its developing economy and extensive population, the Far East Asia regions have quickly become the world’s largest brand-name luxury good ma...

Impact of interpersonal influences, brand origin and brand image on luxury purchase intentions: Measuring interfunctional interactions and a cross-national comparison

This study provides insights into how interpersonal influences and branding cues shape consumer luxury purchase intentions. Using a sample of British and Indian consumers, this study investigates and compares structure, properties and mean levels of susceptibility to interpersonal influences and highlights the interfunctional interactions. While normative interpersonal influences were found to ...

Linking Flow, Brand Attitudes and Purchase Intent in Virtual Worlds

Virtual worlds initially gained visibility from businesses seeking to create a virtual brand presence within the online platforms. More recently however, many companies have abandoned virtual worlds, leading experts to speculate that a lack of knowledge about how to effectively market branded products may ultimately represent one the contributing factors in the seemingly mass corporate exodus. ...

Consumer Attitudes and Purchase Intentions of Cruises in China

The impact of brand equity on price premium, brand extension, brand preference and purchase intention

One of the most valuable assets of each firm is the brand of that firm. Whatever the �brand equity is more in the consumers, mind, the firm can gain more benefits from the consumers in its shadow. The continuous controlling of this concept is as a necessary step in its effective management. In recent decades, studying and searching about the brand has allocated a special position in different d...